The Farm


The Vineyard 1924 is centrally located in the rolling hills of Fallbrook; the property showcases summit views of Mount San Jacinto, sweeping images of the valley, and dramatic sunsets. Boasting 264 days of sunshine annually, it is no wonder the south coast region is ideal for cultivating grapes. The valley’s moist, refreshing winds help maintain moderate day time temperatures while reduced overnight temperatures encourage acidity retention. Cabernet Sauvignon grapes thrive in the lands decomposed granite soil and we do our best to allow the grapes to development organically while avoiding additives and substances wherever possible.



The 1960’s in Fallbrook, California were buzzing with excitement; the first Avocado Festival took place, Fallbrook Hospital opened its doors, and The Carson Family took over ownership of fifteen acres located at 1924 East Mission Road.

Just two decades earlier, the estate was home to several acres of olive trees. Following the end of World War II, the United States began importing foreign commodities such as olive oil from Italy; effectively taking a toll on the business of harvesting olives. Over the years Fallbrook cultivated avocado trees until a water shortage seemed inevitable and a more drought friendly crop was needed. Grape vines were planted a few short years later and the winemaking began!